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Viewing: Sponsorship

Last approved: Fri, 24 Nov 2023 01:45:33 GMT

Last edit: Fri, 24 Nov 2023 01:45:32 GMT

 

Administrative
Sponsorship
530
February 7, 2023
February 7, 2023
February 7, 2023
February 7, 2028
President
VP Students
Operations Council
College Advancement

Policy

Does this policy have procedures?
Yes

Procedures

References and Resources

 
Term Description
College event An activity conducted on College property or under the authority of the College at another location.
College property College-owned and leased assets, including all land, green spaces, buildings, equipment, vehicles, signage units and official marks. This does not apply to assets leased to other related entities, including but not limited to the Students Union of VCC and McGregor’s Child Care Centre.
College publications All materials produced by or for the College.
Licensing A contractual agreement that allows the use of College marks, images and words for approved applications in exchange for a royalty payment to the College.
Marketing Assets Can be defined in three ways:
• Tangible – e.g. building naming rights, secondary naming rights, College events, programs, and physical spaces, visibility through advertising and signage, hospitality and publications.
• Intangible – e.g. exclusivity, intellectual property and association through Branding marks, logos, images and words.
• Tangible and intangible assets/benefits: include digital marketing, campus activations, showcasing opportunities, etc.
Sponsorship Where an entity exchanges value (cash, value-in- kind, or both) for mutual recognition and benefit.
Value-in-Kind (VIK) In-kind contributions are goods, services, or time in lieu of cash.
VCC Policies Policy Number
Awards 315
Education Service Contract 406
Named Recognition of Assets 531
Procurement 130
Rental of College Facilities 140
Space Allocation and Room Booking 141
Standards of Employee Conduct & Conflict of Interest 202
Use of College Supplies, Products, Services, and Facilities 142
Provide links to all supporting documents. These may include links to Appendices, Forms, Guidelines, Handbooks, Standards or other departmental or College resources that support the implementation of this policy and/or procedures.
Are there appendices for this policy?
No
 
Are there associated forms?
No
 
Are there supporting internal documents?
Yes
 

Rationale and Additional Information

Does this change require an implementation plan?
No

ADMINISTRATIVE INFORMATION

FOR ADMINISTRATIVE PURPOSES ONLY. DO NOT EDIT. These fields are not required for governance approval.

Category 1: College Operations

 
External Relations

Category 2: Employees

 

Category 3: Students

 

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Key: 45