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Viewing: Media Relations

Last approved: Fri, 24 Nov 2023 01:29:30 GMT

Last edit: Fri, 24 Nov 2023 01:29:28 GMT

 

Administrative
Media Relations
532
January 27, 2016
January 27, 2016
October 23, 2013
January 2021
Board of Governors
President
Operations Council
Marketing & Communications

Policy

Does this policy have procedures?
Yes

Procedures

References and Resources

 
Term Description
Members of the College Community Members of the College community include: all VCC employees (part-time, full-time, term and temporary), contractors, volunteers, Board of Governors and students.
Media, Video and Audio Releases Media, video and audio releases are short news stories or announcements which the College will write, audio record and/or video record for distribution to the media to publicize an event or activity, to announce something that the College believes has news value and/or to reinforce a central theme or message to manage the College’s reputation.
Meetings with the Media Meetings with the media are arranged, as required; the purpose of such meetings is to develop a mutual understanding with specific news media outlets and to determine the most effective approach in dealing with any particular issues.
News Conferences News conferences are called by the College when it wishes to announce items of major significance and/or complexity (e.g. opening a facility, major change in funding, crisis situation); a news conference is considered a formal invitation to the news media; the media will expect to hear a major announcement, to have an opportunity to ask questions, record answers, take pictures and to receive a press kit containing information about the announcement.
Public Service Announcements Public service announcements are generally very short in length and deal with routine activities that relate to the community served by the College; in many cases, they promote College activities that are open and free of charge.
VCC Policies Policy Number
Emergency Management 220
Freedom of Information and Protection of Privacy 501
Standards of Employee Conduct & Conflict of Interest 202
Provide links to all supporting documents. These may include links to Appendices, Forms, Guidelines, Handbooks, Standards or other departmental or College resources that support the implementation of this policy and/or procedures.
Are there appendices for this policy?

 
Are there associated forms?

 
Are there supporting internal documents?
Yes
 

Rationale and Additional Information

Does this change require an implementation plan?
No

ADMINISTRATIVE INFORMATION

FOR ADMINISTRATIVE PURPOSES ONLY. DO NOT EDIT. These fields are not required for governance approval.

Category 1: College Operations

 
External Relations

Category 2: Employees

 

Category 3: Students

 

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Key: 46